On today’s show, Laura Shenkar, CEO & Founder of This PKN shares what the product is and how the company got its start. PKN is the most indulgent, nutritious, eco-friendly, plant-based milk on the market today. She goes on to discuss the different factors that can affect distribution at the State level, along with consumer preferences and diet restrictions. Throughout her career journey, she has experienced many magic moments and learned secrets to continually improve along the way. Everything she has learned has led her to becoming an excellent advisor to those with similar career paths and interests. Her expertise in building high-performing senior leadership teams, launching and expanding businesses, and adopting revolutionary business strategies is what makes her so business savvy.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

The origin story of the PKN brand
Factors that affect the food marketplace
Key moments that propelled Laura's career forward
What's next for the PKN brand

ABOUT THE GUEST:

Laura Shenkar CEO & Founder, This PKN
LinkedIn: https://www.linkedin.com/in/laurashenkar
Links: https://thispkn.com

CHAPTERS:

0:00 | Introduction
04:29 | The Origin of PKN
10:45 | The Rise of Food Allergies & Sensitivities
15:53 | The Strategic Importance of Texas
21:23 | Embracing Startup Culture & Motivation
23:52 | The Moment That Everything Changed
30:36 | A Personal Crisis Sparked The Solution
32:56 | Selling a New Brand & Product
34:03 | Water is Now... Finally a Real Concern
35:57 | Expanding Across The United States
38:54 | Women with Innovative Approaches
39:55 | The Indigenous Cooking Trend
41:28 | Learn More About Laura Shenkar and This PKN

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com