On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss some surprising data revealed by the District Issue Tracker. In only one month, “Recovering from Covid” went from the 8th most important priority for voters all the way to the 2nd most important priority, above other major social and economic concerns. This new context brings up a brand new challenge for campaigns: having to find an effective way to pivot while keeping a consistent emotional tone, regardless of what issues are dominating the narrative at the moment.

Our guest this week on the Cygnal Pulse Pod (Ep. 32) is Nick Everhart, the Founder and President of Content Creative Media (CCM). Prior to starting CCM, Nick worked for Majority Strategies, the largest Republican print and mobile firms in the country. He also spent a decade working at the Strategy Group for Media, serving as co-founder and president of the advertising company’s media planning and placement division, as well as working in all aspects of the creative media process. Named to the 2017 AAPC 40 Under 40 class and a Campaign & Elections 2011 "Rising Star,” Nick has been involved in some of the nation's most high-profile races. This includes helping state legislative caucuses return to GOP control, protecting numerous vulnerable Congressional seats, and securing wins for Republican governors and U.S. senators across the country.