New Masters Apple Vision Pro app gives golf fans whole new way to experience the tournament
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14 apr 2024 ·
7 min. 46 sec.
The Masters Tournament is revolutionizing the golf fan experience by incorporating virtual reality and generative AI into a new app for the Apple Vision Pro, enhancing accessibility and engagement for...
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The Masters Tournament is revolutionizing the golf fan experience by incorporating virtual reality and generative AI into a new app for the Apple Vision Pro, enhancing accessibility and engagement for fans unable to attend the iconic Augusta National Golf Course. The 2024 event will feature the "Hole Insights" tool, utilizing eight years of data to provide in-depth analyses of the course's play, aiming to deepen connections for long-term fans and make golf more accessible to newcomers. This initiative, a collaboration between IBM and the Masters, underscores the evolving intersection of sports, technology, and fan engagement, offering a cost-effective alternative for those unable to purchase the highly sought-after tickets to the event.
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