Executives at Netflix have announced that its imminent ad-supported plan will not allow users to access all the movies currently on its catalog.
This comes after the streaming service company partnered with Microsoft to market an ad-supported tier in its subscription options.
Netflix’s co-CEO, Ted Sarandos, maintained that though the ad-supported tier will contain most of the movies on Netflix’s catalogue, some movies will remain exclusive to higher paying users of the platform.
Netflix initiated the ad-supported plan in response to declining subscriptions on its platform, which has reportedly lost about 970,000 subscribers in H1 of 2022 alone.
However, the idea of attracting new subscribers who will not have access to some of Netflix’s catalogs raises concerns about the decision hurting Netflix’s business.