Nerd Alert: When Does Retargeting Work?
12 giu 2025 ·
12 min. 49 sec.
Scarica e ascolta ovunque
Scarica i tuoi episodi preferiti e goditi l'ascolto, ovunque tu sia! Iscriviti o accedi ora per ascoltare offline.
Descrizione
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any...
mostra di più
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how dynamic retargeting ads often underperform generic brand ads. They discover that timing and customer readiness matter more than personalization.
Topics covered:
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Lambrecht, A., & Tucker, C. (2013). When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1509/jmr.11.0503
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
mostra meno
In this episode, Elena and Rob explore how dynamic retargeting ads often underperform generic brand ads. They discover that timing and customer readiness matter more than personalization.
Topics covered:
- [01:00] "When Does Retargeting Work? Information Specificity in Online Advertising"
- [04:00] Why personalized ads can underperform generic ones
- [05:00] Customer journey signals that predict ad effectiveness
- [06:00] Review site visits as high-intent indicators
- [09:00] Broad reach versus moment marketing strategies
- [11:00] Lab study confirms field experiment results
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Lambrecht, A., & Tucker, C. (2013). When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1509/jmr.11.0503
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Informazioni
| Autore | Marketing Architects |
| Organizzazione | Aiyanna |
| Sito | - |
| Tag |
Copyright 2026 - Spreaker Inc. an iHeartMedia Company
Commenti
sally
1 anno fa
Alliant Credit Union
1 anno fa