Nerd Alert: The Three Dimensions of Effectiveness
23 mag 2024 ·
14 min. 23 sec.
![Nerd Alert: The Three Dimensions of Effectiveness](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/d9e08279c76a965b678bdcbaae08e61d.jpg)
Scarica e ascolta ovunque
Scarica i tuoi episodi preferiti e goditi l'ascolto, ovunque tu sia! Iscriviti o accedi ora per ascoltare offline.
Descrizione
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any...
mostra di più
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob revisit the traditional divide between brand and performance marketing. Then, they explore how advertising effectiveness is now being redefined through three dimensions: scale, efficiency, and time.
Topics covered:
To learn more, visit marketingarchitects.com/podcast
Resources:
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
mostra meno
In this episode, Elena and Rob revisit the traditional divide between brand and performance marketing. Then, they explore how advertising effectiveness is now being redefined through three dimensions: scale, efficiency, and time.
Topics covered:
- [01:20] “Profit Ability 2”
- [02:20] How much has advertising effectiveness changed?
- [05:10] Brand versus performance
- [07:50] How big of an effect do your ads have?
- [08:40] Budget for impact without waste
- [10:15] Short- and long-term payback
To learn more, visit marketingarchitects.com/podcast
Resources:
- https://www.thinkbox.tv/news-and-opinion/events/the-new-business-case-for-advertising
- https://assets.ctfassets.net/ptzdhtf6t0jg/1QnN6BTbV16BXEPQojyQEc/57b12e6b4a65150f3fac6bd8c2b7a3df/The_new_business_case_for_advertising_event_slides.pdf
- https://www.warc.com/content/article/Event-Reports/Beyond_brand_vs_performance_The_three_dimensions_of_effectiveness/155612
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Informazioni
Autore | Marketing Architects |
Sito | - |
Tag |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company