Nerd Alert: How Personality Predicts Ad Response
17 ott 2024 ·
9 min. 35 sec.
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Descrizione
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any...
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Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how personality traits influence consumer responses to personalized ads, revealing key insights for marketers crafting targeted campaigns.
Topics covered:
To learn more, visit marketingarchitects.com/podcast
Resources:
Amarnath, D. D., & Jaidev, U. P. (2023). Personality and Psychological Predictors of Instagram Personalized Ad Avoidance. *International Journal of E-Business Research, 19*(1). https://doi.org/10.4018/IJEBR.323197
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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In this episode, Elena and Rob explore how personality traits influence consumer responses to personalized ads, revealing key insights for marketers crafting targeted campaigns.
Topics covered:
- [01:00] "Personality and Psychological Predictors of Instagram Personalized Ad Avoidance"
- [02:20] The Big Five personality traits
- [04:35] Self-efficacy's impact on ad perception
- [05:10] How personality shapes ad avoidance
- [06:05] Openness and extraversion in ad reception
- [07:40] Comparing TV ads to personalized digital ads
To learn more, visit marketingarchitects.com/podcast
Resources:
Amarnath, D. D., & Jaidev, U. P. (2023). Personality and Psychological Predictors of Instagram Personalized Ad Avoidance. *International Journal of E-Business Research, 19*(1). https://doi.org/10.4018/IJEBR.323197
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Informazioni
| Autore | Marketing Architects |
| Organizzazione | Aiyanna |
| Sito | - |
| Tag |
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