In Part 2, Arun continues his engaging conversation with Gerry D'Angelo, exploring the future of marketing and advertising. The discussion delves into the potential impact of AI on the industry, drawing parallels with the programmatic advertising revolution. Gerry shares his insights on the evolving agency-client relationship, offering a candid perspective on the challenges faced by media agencies and suggesting ways to restore value. The episode also tackles the intricate balance between creativity and media planning in advertising campaigns and examines the effectiveness of audience targeting in CPG marketing. Throughout the conversation, Gerry emphasizes the importance of consumer-centric approaches and the need for responsible planning in the digital age.