Natalie Barbu is the co-founder and CEO of Rella, a startup building software to help influencers and content creators manage and expand their business. Natalie is also an experienced content creator, with over 350,000 followers across platforms like Youtube and Instagram.

We talked to Natalie about how the idea for Rella came about, and how her background as a content creator and influencer helped her find the right pain-points to solve. We also dive deeper into the life of content creators and discuss the ins and outs of the business, along with the landscape of tools offered by different social media platforms.

Natalie also shares her thoughts on the evolution, growth and the future of influencer marketing and discusses some of the problematic aspects of the business, like analytics. Natalie also talks about meeting her co-founders and how she managed to start a software company, without prior technical experience.