We asked Maria Rapetskaya some great questions about serving narrowly:
- why would you narrowly define your services?
- is their fear in saying no to a broader range of services?
- does narrowly defined services mean you are paid like an expert?
- how did you start out working with such large clients?

Maria was also brave enough to share her history of building companies, her failures, and the solid lessons she learned that makes her successful now. And she shares a beautiful balance between doing your great art, and running a business wisely. Maria also believes strongly in giving back by mentoring younger designers, and doing specific Pro bono work when possible. See her mentoring site in the show notes, defineyourpath.co.