Naming as a Marketing Strategy: The Power of a Name in Storytelling and Empathy

This piece explores the significance of naming in marketing, highlighting how a name serves as a hook for storytelling. It emphasizes the importance of starting with empathy and crafting a story that resonates, benefits, and motivates the target audience to share and utilize it to achieve their objectives. The discussion underscores that naming is not just a label, but a crucial element in connecting with consumers on a meaningful level.