Organizational Leadership & Sustainability In The Entertainment Industry

Episode Info: In this episode Durell is joined by Organizational Psychologist, Business Strategist, Recording Artist, and Filmmaker Dr. Indi Tyton. Durell and Indi begin the episode talking about living in an entertainment industry hub and her being born into an artistic family and wanting at times to leave the entertainment industry but always being pulled back in. Indi shares that being in the entertainment industry definitely has its challenges but because most industries present similar challenges you might as well stay involved in an industry that you love. Indi and Durell talk about how people really can't live life without entertainment. Durell shares that the only objective part of entertainment is the technical side but once you release it into the marketplace it then shifts to being completely subjective. Indi shares that she does a lot of work as a district advocate to get the US government to support the entertainment industry. Indi shares with Durell that she spent a lot of time trying to figure out what she was going to do as an artist to create sustainability for herself and still do what she loves. She shares that she realized that she had a lot of other gifts outside of just being an artist that she could bring to artists to help them be able to sustain themselves as well as keep their artistry alive, and that’s why she decided to create the Entertainment Leadership Academy. She shares that artists need to invest in themselves by learning how to lead because they are businesses. Indi shares that without artists the industry wouldn’t move and they do have value and should be more valued then they are. Indi shares that she wanted to pursue her Doctoral PhD program in Organizational Leadership because she wants to not only work with artists and creatives directly but also work with those who work with artists because it is important that those industry professionals working with artists know how to properly lead the organizations of the artists they represent and work with. Durell and Indi end the episode talking about the entertainment industry being a project based business and being able to be smart with the money when it comes because there will be times in between projects where there isn’t any money coming in. Indi and Durell talk about artists making sure that they create a business model that can give them a return on their investment. For more information on Dr. Indi Tyton, please visit her website and social media: https://www.entertainmentleadership.org/ Facebook: @ IndiTyton Instagram: @ IndiTyton