What is it that makes people click on a video? Are you thinking about this before you plan your video and video marketing efforts? In particular, are you thinking about this when planning your production? Volvo obviously put a lot of thought (and surely money!) into their recent, virally successful Van Damme commercial. Charles and Deborah talk about that in this episode of Marketing Momentum and chat about what works and can be applied to your business and marketing needs.

http://www.socialwebcafe.tv/mm123

Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" at SocialWebCafe.TV/live.

Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.