In The YouTube Effect, director Alex Winter (Bill & Ted Franchise, Zappa) goes behind the screen with this documentary delving deep into the social media channel. Winter questions YouTube founder SteveChen, former YouTube CEO Susan Wojcicki, YouTube creators - some who have become stars in their own right - and more, sharing an eye-opening view into the humble origins of the channel, how it's morphed through the years, becoming a staple in our everyday lives and not always serving as a healthy outlet to vent our freedom of expression.