In this episode of UrbanEBB, host Rico Figliolini sits down with Mike Logan, Chief Commercial Officer of AVID Products, to explore the world of esports, gaming headsets, and innovation in audio technology. Mike shares how AVID’s employee-owned ethos drives its mission to create affordable, durable, and communication-focused products like the AVIGA gaming headset. They discuss AVID’s presence at DreamHack, the transformative power of audio, and the growing gaming accessibility for diverse communities. With insights into market trends and the role of AI in audio, Mike offers a compelling look at how AVID fosters connection and creativity through sound.

Resources:
Avid’s Website: https://shop.avidproducts.com/
Aviga Headset

Timestamp:
00:00:00 - From Athlete to Esports Advocate
00:01:49 - Esports Offers Valuable Life Skills for All Students
00:05:22 - The Transformative Power of Audio
00:07:42 - Affordable, Communication-Focused Gaming Headset
00:12:36 - Expanding Aviga Headsets Beyond Gaming
00:15:15 - A Gamer-Centric Festival at Dreamhack 
00:17:48 - Leveraging Niche Markets and Affordable Solutions
00:20:31 - The Importance of Quality Products and Authentic Marketing
00:23:10 - Accessibility in Gaming and Lowering Barriers to Entry
00:28:06 - The Rise of AI-Generated Content and Audio Importance
00:30:54 - The Vibrant Gaming Community