Practically perfect in every way. Not perfect. After watching Mary Poppins with my daughter for the first time since I was a kid, that line became this episode: perfect messaging is impossible, it is a good thing that it is impossible, and the people selling you the secret to a perfect message are selling the one thing nobody has. I share why a message honed to be understood by everyone connects with no one, and why constantly shifting it to reach everyone upsets the people who got it first. The work instead is discovery: find the message that is you, then look at the competitive, the comparative, the connotations and the compliance to see where your intention and other people's perception meet. Light adjustments to the wording. Never to the intention. I share the online course company that sounded like every snake oil pitch out there and could not see it, because the room had agreed with itself. The company with fifty thousand dollars a year using the same words as one with fifty million, and why the bigger check is the one that gets seen. The podcasters trying to be Joe Rogan without his homework, his fame or his audience. And the celebrities explaining how Twitter works from a starting point nobody else has. Marketing is not a marathon. It is part of your communication, and it has to tie back to you even if someone else runs it. The children in the film felt neglected until the father heard them. What part of your audience are you neglecting because it should be obvious to them? Written transcription, chapters and links: https://lorenweisman.com/2025/01/01/mary-poppins-messaging/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
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