TODAY'S MARKETERS face a long list of urgent priorities that are not only challenging, but often require new thinking and expanded skills.  We have all experienced accelerated digital transformation that has affected how we work, how we interact with each other, how we consume media, and how we relate to brands.  While we intuitively understand that a crisis can spark innovation or refresh our views of what matters most to people, the marketing industry continues to navigate amid the uncertainty of an ongoing pandemic to meaningfully express brand values and corporate messages that resonate on many levels—all while they try to understand new consumer sentiment.