Just in time for Hoops Madness this March you will be watching paid athletes in the NCAA Tournament. Lots of them! Name, Image and Likeness is paying off for college athletes and some high school too! Since the NCAA allowed athletes to make money off their NIL in July 2021, you might be surprised how much they are cashing in! We're not talking the biggest names in the biggest sports, the Cavinder twins are making millions, as is Shareef O'Neal (Shaq's his Dad). In this episode, NIL advocate and sports law expert Darren Heitner lifts the lid on how athletes are cashing in less than a year into NIL and where the money is all going.