Good product managers do customer research. But just doing the research isn't enough - we also have to make that customer research matter. In this episode Maggie talks with Adam Thomas, product leader and principal at Approaching One, about how to make research work and how to package it for and sell it to your stakeholders. In Adam's words, "good research helps teams understand the why behind the why — the thing that’s driving the customer’s need to find a solution for the problems they face." Looking to get more out of your research? This episode is for you.

You can read Adam's article for BuiltIn here: https://builtin.com/product-management/make-your-product-research-matter

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