Summary:
On this episode of Where There’s a Will, There’s a Way, host Will Crist talked with Alex Kochetkov, the founder of Mubert, a musical platform that generates music with the power of AI. Although Mubert is Alex’s first startup, his determination and experience have helped him grow a successful startup quickly. The idea for Mubert came while Alex was on a run and became frustrated with finding the right music to accompany him. He came up with a solution, gathered a small team, and got to work making better music choices available to himself and others. Throughout the episode, Will and Alex discussed how Mubert works, the short and long term goals for the company, and obstacles that Alex and his team have encountered along the way. 
 
Thanks for tuning in!
 
Shownotes:
(0:50) All about Mubert
(2:22) Getting Started
(5:10) Obstacles in Building Mubert
(9:08) 10-Year Target
(12:30) Working Worldwide for Mubert
(21:32) Creating and Implementing the Product Roadmap
(22:53) Mubert Meetings
(24:41) The Future of the Company
 
Links:
Will Crist
EOS
Alex Kochetkov
Mubert
 
Quotes:
“It's super difficult to choose the tracks to run [to]...And it was so annoying for me. And I decided to create something that will help me to run and not to think about music.” Alex Kochetkov, (2:57)
 
“It helps people just not to think about music. So we should make the music the commodity.” Alex Kochetkov, (9:58)
 
“When you have the opportunity to work with your team in the evening…and to spend some time on these inspiring talks, when you talk not about your product, not about your current situation, but about the future of your product, that's the most inspiring thing.” Alex Kochetkov, (20:38)

“...Mubert is the product that [content creators] can use. We have free plans, they can use Mubert to create the ideas that inspire them…which will never have these problems with copyrights…and to create something cool.” Alex Kochetkov, (27:33)
Contact Will Crist