This time on Startup Foundations we speak with Luke Deka, the CEO and co-founder of Growbots, a Polish startup building software to automate outbound email outreach and streamline lead generation for SMBs.

Luke talks to us about the in’s and out’s of Growbots product, and how their software is helping companies automate and scale their sales efforts. We also discuss the origin story of Growbots, and how it evolved over the years, trying out different strategies for customer acquisition, fundraising and the product development.

Luke and Greg also talk about the art of pricing your product the right way, and Luke shares the pricing changes they went through as a company and what eventually helped them bring their bottom line in shape.

We also delve deeper into the startup ecosystem in Poland, and how the landscape for startups has evolved over the years. We cover the challenges of running an European startup in the US, and discuss interesting startups coming out of Poland.