What is awareness in 2015? So much time is spent trying to catch up that we forget about the art of knowing why we need. The most interesting part about being sold on the thought of buying isn't how you were convinced. But rather how you allowed yourself to be drawn into the sale, Verbal hypnosis isn't a game you see at a comedy club or festival. Gaining control by way of awareness may make you the buzz kill. But in the end. The products that become part of your presentation are physical tools and not a fad.