Live stream news and live video platform updates for week commencing 15 July 2018

We share the latest live stream news you can use if you are a marketing, PR or business executive who wants to integrate live streaming into your communication plans for brand awareness, social selling, attracting leads to your organisation, employee engagement or crisis management.

IN THIS EPISODE:

- Peter discusses the IAB live video research - 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago;

- Krishna shares the different ways you can augment your live stream production with chatbots to support your live video goals;

- Peter outlines a case study of how one local news organisation in the US is using live video for hyperlocal news;

- Krishna discusses an interesting copyright case of mistaken identity by YouTube;

- and she shares details of the new YouTube Copyright Match tool, including what it means for live streamers re-purposing content to YouTube;

- You will also learn about a new live video mobile app that will be rewarding players with gift cards that can be spent with major retailers.

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If you have questions about using live video following the show, you can schedule a conversation with Krishna at http://www.Krishna.me/meeting

Find the resources referred to in the show and additional live video news articles and tutorials here https://lsinsiders.com/15July2018links

More live stream tutorials can be found at http://www.Krishna.me