Episode 27 | Outsource to Profits Podcast


In this episode of "Offshore to Profits," Jamie Shanks and Nazmul discuss the shifting landscape of content marketing. They highlight the importance of staying ahead of the curve and adapting to new mediums and styles of content.

The conversation revolves around the need for organizations to experiment with different content marketing strategies and the challenges they face in doing so.

Jamie and Nazmul emphasize the role of offshore content marketing teams in helping organizations test and optimize their content strategies at an affordable cost. They also discuss the importance of quantity in content production and the need to keep costs low while maintaining quality.

Key Takeaways:

• Content marketing is constantly evolving, and what worked in the past may not work in the future. Organizations need to be open to experimenting with new mediums and styles of content.
• Offshore content marketing teams offer a cost-effective solution for testing and optimizing content strategies. They allow organizations to try out different types of content without incurring high fixed operating expenses.
• Quantity is key in content marketing. Platforms like YouTube and TikTok are favoring short, snackable videos that provide specific insights or solutions to viewers.
• Testing is crucial in content marketing. Offshore teams enable organizations to test different types of content and determine what works best for their audience and industry.

Join them as they walk us through strategies to evolve the business!

Jamie Shanks, CEO of:

• Get Levrg
• Pipeline Signals
• Sales for Life

Helping Founders/CEOs navigate the murky waters of scaling offshore talent.
#offshoretalent #talentacquisition

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