Listen in as U3 Coffee co-founder Kristi Ross sits down with Firaol Ahmed—founder, owner, and roaster of Moii Coffee.

Learn all about Firaol’s journey, from his childhood growing up in a family of coffee farmers in Ethiopia to his current college career as a D1 student-athlete at Saint Louis University.

Find out how a sports industry inspired him to make the leap into roasting and why it didn’t occur to him that his family’s coffee legacy might give him a competitive advantage.

Today, Firaol is building a brand he hopes will highlight the variety in Ethiopian coffee and will help consumers connect to the communities who grow and harvest their coffee.

Check out Firaol’s video on the U3 website.

Find Moii Coffee’s Ethiopian Sidamo in the U3 Coffee Exchange!

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