Before you build a launch checklist, you need a launch strategy.

In this episode, we’re going back to the beginning of the launch-planning process and breaking down the decisions that should happen before you start creating tasks, timelines, content, or promotional materials.

Because a checklist can organize the work—but your strategy determines what work actually belongs on it.

In this episode, we discuss:

• Getting clear on exactly what you’re launching
• Defining who your launch is for
• Establishing measurable launch goals
• Choosing the right launch style for your offer
• Determining where your audience will discover, learn about, and purchase your offer
• Identifying the content, marketing, sales, technology, and operational assets you’ll need
• Evaluating your available time, budget, team, and resources
• Choosing a realistic launch date based on what actually needs to happen first

Whether you’re launching a product, service, event, program, collection, or rebrand, this episode will help you build the strategic foundation before jumping into execution.

Your checklist organizes the work. Your launch strategy determines what work belongs on the checklist.

And in our follow-up episode, we’ll take this strategy one step further by walking through how to create your launch plan using our free Ready, Set, Launch Checklist.

📥 Download the Ready, Set, Launch Checklist: www.consultasb.com
🔗 Explore ConsultASB Launch Strategy services: www.consultasb.com

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