More and more brands try engage their audience by focusing on content marketing – especially, on the user-generated content as one of the most versatile tools. Studies show that the overall brand engagement is getting higher by 28% once you implement the UGC into your digital signage strategy as it helps to bond with your customers and improves social proof.

In our new episode of Kitcast Podcast we explore the ways UGC can influence social proof, how you can use it in digital signage and what benefits you can receive.