Bedrock (www.bedrockdbd.com) is an international Data Science & AI services practice specialising in data-driven business change. We design and manage tailor-made programs from ideation to execution and ongoing support.

Data Stand-up! is a podcast produced by our team at our global HQ at LA PIPA Studios that strives to share the knowledge acquired through our extensive experience. Guests to this show join this knowledge transfer by sharing their own experiences, learnings, and achievements with unbelievable generosity.

In this episode Luisma talks to Juan Iraola, in charge of defining and implementing the digital strategy across all the areas and business within the Real Sociedad de Futbol club, with the main goal to be closer to people and fans, improving the processes and business operations and identifying new revenue streams.

MA degree in Industrial Engineering obtained from the University of Navarra. Consultant and project manager during more than 25 years in different sectors as sports, advertising, software development and consultancy, aerospace, machine building, automotive, retail; leading projects mainly focused on ERP, CRM, Business Intelligence, defining and implementing Marketing Online and Digital Transformation Strategies.

With Juan we talked about the moment of transformation that sports clubs are experiencing, the opportunities that we can take advantage of to offer a better user experience to fans but also the new use cases that technology offers to sport and the importance of data for those implementations.