JP Kuehlwein has worked throughout the world in a variety of brand, marketing and innovation roles that range from leading the P&L for Pampers in much of Asia to providing premium brand strategy for Procter & Gamble in 16 country and category combinations to becoming the CEO of Frédéric Fekkai and turning around the hair care brand.  Five years ago, JP created the Ueber Brands Consultancy and is also now an author and marketing professor.  His latest book, Brand Elevation: Lessons in Ueber-Branding, is winning great industry praise as it explains the success drivers behind those brands he considers “peerless and priceless.”