Is it still broadcasting in 2017 or is it media? With so many headlines about the bleak journey of those chosen to communicate why do the industries of radio and television still become the chosen field by young and old adults? The path has changed. Digital has opened the door for the creative mind to be seen and heard in a wider range of connections. It's not just about the towers. My conversation with Jim dives into the current state of where the medium is and where it's growing in the months and years ahead. Who are today's students? How can the industry shake the stigma of being more shaky then a California earthquake? Just as much as we believe it's the personalities that change the world. I've always believed its the listener whose ultimate choice was to listen. How then can we serve them better?