Listen in as U3 Coffee co-founder, Kristi Ross explores Jim's remarkable coffee origin story,
where a passion for coffee blossomed during his early years as a session musician. Learn how he went from local coffee shops to owning his own café and eventually becoming a Starbucks roaster. Jim's dedication to quality and commitment to community and mentorship have fueled his journey. Find out why he believes that coffee is about bringing pleasure and happiness to customers and how it unites people from diverse backgrounds. Join Jim on his coffee adventure and be inspired by his love for the art of coffee.

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