Jennifer Harper is the Founder and CEO of Cheekbone Beauty Cosmetics INC. Cheekbone Beauty is a digitally native direct-to-consumer brand that is helping Indigenous youth see themselves in a beauty brand while using the concept of Life Cycle Thinking (LCT) fused with Indigenous wisdom in the brand's ethos and in developing products. She strives to educate as many people as possible about the Residential School System and the effects it has had on her family and friends through decades of generational trauma. She regularly speaks to university, college and high school students about social entrepreneurship, empathy, and the history of her First Nations family.

INTERVIEW HIGHLIGHTS:

• How you can build a brand on one value.
• How to bake your social impact into your brand
• Insights into the power of partnerships and how to gain them
• Advantages of entering an industry you know nothing about
• How to engage your customers in development and impact

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