After promoting his first ever show in September 1969 at the tender age of just 22, J Russell Peltz embarked upon a fifty year journey in the sport of boxing. This book is a rich treasure of his memoirs. Having been involved in the promotion of over forty World title fights and being the recipient of numerous industry awards Peltz has shared it all in his book. During our conversation he tells me of the occurrence that inspired the unusual book title and his memories of working with such legendary fighters as Marvellous Marvin Hagler, Roberto Duran, Dwight Muhammad Qawi and Pernell Whitaker to name just a few of the many. This is an interview with a humble man who really has "seen it all" in the business of boxing.