In this special episode of the SBC Audio Experience, host Riley Sager sits down with Hall of Fame Sportswriter J.A. Adande, who was recently added to the lineup of instructors for the 2024 Sports Business Classroom Business of Basketball Immersive Experience, set to take place from July 14-20 during the NBA Summer League in Las Vegas.

In this episode, Riley and J.A. discuss:

• J.A.’s biggest surprise when he entered the sports industry
• Advice for SBC students in an ever-changing industry 
• What to expect at this year’s Immersive Experience in Las Vegas
• What J.A. suggests students should do when putting together a portfolio

Currently serving as the Director of Sports Journalism at Northwestern University Medill School of Journalism, Adande has covered a multitude of prestigious events including the Olympic Games, Wimbledon, Super Bowl, NCAA Final Four, and the NBA Finals. Adande is also a member of the National Association of Black Journalists and has served as an adjunct professor at the University of Southern California’s Annenberg School of Journalism. His dedication to mentorship and education underscores his commitment to fostering the next generation of sports industry leaders.

Don't miss out on this engaging discussion about the intersection of sports journalism and the basketball industry, and how J.A. Adande's insights will undoubtedly enrich the Business of Basketball Immersive Experience.

Learn more: sportsbusinessclassroom.com