How is your purpose connected to your business? Although this may seem like a heavy question, its without a doubt the reason you started your business and it probably has something to do with your purpose. Even if you never thought that deep into it, your business is indeed a part of your purpose and with that, transformation is required. That transformation is your responsibility and can be found in researching what is happening in your industry. Challenge yourself to do an industry review by taking 20 minutes out of your day to research what is changing in your field. Where is your industry moving? Is it stagnate or is it introducing new technologies and ideologies that is causing it to move rapidly into the future? Every industry is different and trends will always change, but where do you fit into all of this? Do you know what of your industry is changing, how fast, where, and why? We can look at Amazon and see how much they’ve altered the retail industry by providing a service most shops are and did not provide causing a massive shift in an industry that was once at a point in time, and industry standard. If one company can change an entire rhythm of business and set a new trend, it’s almost mandatory that you find out who the Amazon of your industry is. Start by doing an industry review every 6 months. What you are looking for is trends, what your competitors are doing,pricing points, what products are coming out, where your industry is moving and so forth. This can be used as a guide to see where you stand in your industry and what you need to do in order to keep up, if that is of course a part of your purpose and your mission statement.