Is a “Faster Horse” Slowing Down Your Sales?

20 feb 2024 · 23 min. 29 sec.

Descrizione

Take a hard look at your in-store technology. Flashy kiosks may seem shiny and modern, but they’re effectively the equivalent to what Henry Ford called a “faster horse.” Car shoppers...

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Take a hard look at your in-store technology. Flashy kiosks may seem shiny and modern, but they’re effectively the equivalent to what Henry Ford called a “faster horse.” Car shoppers have spent more than 13 hours researching vehicles online before they even visit your showroom, and 65% would consider buying entirely online. They didn’t drive to your showroom to do more research on a kiosk; they drove there to speak with an expert and see the product in person. Learn how to invest in your team and leverage the right tools to deliver the seamless “click & mortar” experience shoppers crave.

Key takeaways: Learn why some tools, like kiosks, may seem modern but are effectively the equivalent to what Henry Ford called a “faster horse”
Invest in your people and equip them with interactive tools so they can complement the low-pressure experience online
Leverage technology to align your brick & mortar experience with your e-commerce efforts for a seamless “click & mortar” experience

Presenter: Matt Weinberg, Drive Motors

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