APMEX, the American Precious Metals Exchange, is twenty years old, does about $1 Billion in revenue yearly, w/over 200 employees, offers about 20,000 products in the precious metals space and is the dominant precious metals physical dealer in the country.  Ken discusses the importance of having a portion of one's portfolio in precious metals as a diversifier, primarily gold.  Listen to Ken discuss this important aspect of most every investor.