Exploring “The Connected Bike” and Opportunities for Retailers
The convergence of consumer technology and cycling isn’t new, but its relevance is growing in leaps and bounds as bikes and riders become more digitally connected.
In the twelfth episode of Interbike - The Podcast, host Fred Fishkin explores the concept of “The Connected Bike”, what it means for retailers, and what’s on the horizon in terms of new products that will be on display at Interbike next month. From power meters to Zwift, and heart rate monitors to Strava, technology, apps, and software have become ubiquitous in cycling. Fred and his co-host, Steve Frothingham of Bicycle Retailer and Industry News, interview Stacy Perlis of Wahoo Fitness and Russ Johnston of Pioneer, two companies that are at the forefront of integrating bicycles and technology. In addition to discussing the current landscape and market trends, the group talks about how retailers can take a key role in the trend toward connectivity.