This episode focuses on user testing and user research. We invited Zsolt Kocsmarszky to our show to share insights on how to do user research online. Zsolt is the founder of Ping Pong, a company that provides moderated user research.

We dive deep into the why, when, and how. We discuss why you need user testing, why you need to validate your ideas with testing. We provide insights on when you need to do it and what preliminary research you need to safely start user research. We provide the 3 most important steps you need to do when doing user research on your own.

This episode is brought to you by Anywhere Consulting. We solve problems for growing companies. We follow up each episode with more content - visit us and say hi at the99challenges.com.