In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link www.schoolofpodcasting.com/listener  YOUR PODCAST DESCRIPTION While every show is different, and thus, every description is different there are some items you may want to include: Get Them Saying Yes By stating an obvious truth, you show that you "Get" your audience and get them saying, "yes." Frequency, Format, and Facts This can be your schedule (Frequency).
Your format (solo, interview, panel, narrative).
Facts: Accomplishments of the host to establish street cred and answer, "Why should we listen to you?" Who is This For? By specifically identifying who the show is for, you better attract your target audience.  Why Should They Listen?
What value and/or what benefit is the listener going to walk away with? Call to Action Your call to action in your description (as this will be seen in all the apps) should be to play or, even better, follow/subscribe. Regarding asking them to go to your website or other calls to action, do those in episodes AFTER they start listening.  YOU DON'T BENEFIT UNTIL YOUR AUDIENCE BENEFITS. Other Options Some people like to start of with a question.  THE FORMAT OF MY DESCRIPTION IS OFF This is another reason to keep your description short. The more paragraphs you want and bold, italics, etc it is going to look weird. In most apps, the description is simple text. If you do include links, they won't work.  All you can do it enter things the right way and hope for the best.    Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where QUESTION OF THE MONTH This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts. Leave Your Answer at  www.schoolofpodcasting.com/question Deadline is 1/27/23 Mentioned In This Episode Creating a Promo For Your Show Episode 858 Getting Your Podcast Unstuck Episode 861 Podcasts So Good Your Audience Can't Unhear Them Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling 10 Magic Words Exercise Join the School of Podcasting Community Profit From Your Podcast Book Buy Dave a Coffee Podcasting Observations Dave's Free Newsletter