Anthony Shop is the Chief Strategy Officer & Co-Founder at Social Driver, a company that helps their clients and team understand how digital and social technology can bring people together to achieve incredible results. As he approaches the 10 year anniversary of starting Social Driver, he joins Molly to discus in detail what it takes to start and run a business successfully, how to solve challenges and some tips on how to be successful.


Sponsor Link: https://www.heartcastmedia.com/ 

Key Takeaways:
• Anthony talks about what motivated him to start Social Driver in an era where social media was not common [3:14]
• Anthony talks about how you can connect with non-profit organizations and become successful as a company [4:43]
• Anthony talks about how they dealt with challenges that arose in the era where social media was not common such as rejection [5:24]
• Molly and Anthony talks about how important Twitter is in the distribution of information to the public especially by politicians [6:50]
• Anthony talks about the press and how you could not pass your information without going through the press [7:22]
• Anthony talks of the trends that were there then when people only used to get information from the press [7:50]
• Anthony talks about the transitioning that took place in those days and how they came to be of great impact to the society [9:10]
• Molly and Anthony talks about podcasting and the impact it has to the society and how to make yours a success [9:47]
• Anthony also talks about the National Press Club, what it is and how it works [12:25]
• Molly and Anthony talks about conducting businesses virtually and how that has come in handy especially in this time of the pandemic [16:45]
• Anthony talks about the National Digital Roundtable, what it is and how it works [20:27]
• Molly and Anthony talks about diversity and inclusion and how he kind of powered through them [23:30]
• Anthony talks about LGBTQ and business [25:00]
• Anthony talks about teamwork and why you should treat people equally regardless of their background [27:30]
• Anthony talks about adaptation and why businesses should be highly adoptive or flexible to changes for their success [29:00]
• Anthony talks about how COVID has impacted their industry [32:25]
• Molly and Anthony talks about equality and treating people equally [35:00]

Shows Mentioned:
https://www.press.org/ The National Press Club is an association of primarily news journalists, but also includes academics, business people and members of the public service, and is based in Canberra, Australia.
http://www.oprah.com/app/the-haves-and-the-have-nots.html The haves and the have nots is an American crime drama and soap opera created, executive produced, written, and directed by Tyler Perry. 
https://www.glccnv.org/ The LGBT Chamber of Commerce is a U.S. not-for-profit advocacy group that aims to expand the economic opportunities and advancement of the LGBTQ plus business community.

Quotes Mentioned: 
“The press was the gatekeepers to information.”
“We have to realize that the world is constantly evolving.”
“It’s our job to create the future and understand where things are going.”

Guests Social Media Links:
Company website: http://www.socialdriver.com/ 
LinkedIn: https://www.linkedin.com/in/anthonyfshop/ 
Twitter: https://twitter.com/afshop 
Email: Anthony@socialdriver.com 

Podcast Link: https://kite.link/thelowerthird  

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