In today's digital world, social media marketing is key for car dealers and OEMs looking to reach their target audience. And one of the most effective ways to do that is through influencers and vloggers. But how do you ensure your efforts with them are successful? First, you need to set clear goals and targets for the influencer campaign. What are the key outcomes you want to achieve? Increased brand awareness? More leads and sales? Defining these upfront will allow you to measure performance and hold influencers accountable. When recruiting influencers, carefully vet them to ensure they're a good fit for your brand and have an engaged audience in your target demographic. Look at the types of content they create and how they interact with followers. Once onboard, set up a content calendar showing the planned posts, videos, and other content they'll produce over the course of your agreement. Tie their deliverables directly to your prime marketing objectives - for example, creating videos focused on the customer experience or test drives. Don't just give them a free car and expect great results. Offer exclusive access and experiences to generate more interesting content. For instance, invite them to new vehicle launches or track days. The more worthwhile content they can create, the better engagement you'll see. Managing relationships with vloggers and influencers takes work, but the payoff can be huge in terms of social engagement and brand awareness. By being strategic in your approach, you can ensure your efforts are a success.