This episode focuses on intellectual property & innovation, especially patents for innovators.

We invited Iain Russell from Russell IP, who is in an exclusive and unique situation. He is both a patent attorney and an innovator who owns several patents to his name. We discuss how a startup can approach innovation. What's the difference between problem-focused and future-focused innovation? How should you build up your idea to get a patent for it? What are the basics you need to get right with intellectual property. And where are all the drones? This episode is brought to you by Anywhere Consulting. We solve problems for growing companies. We follow up each episode with more content - visit us and say hi at the99challenges.com.