The sad fact is that copywriting is only 20% of the work necessary to get customers. Yet copywriting impacts 80% of the results. Unfortunately copywriting is 100% more exciting than these frameworks I share in this episode.

Yet the framework is the critical factor that shows you where to apply copy. You can write the very best most clever copy in the world, but in front of the wrong audience you’ll have a flop. That’s why this framework is so critical.

The 80% of work that makes great copy possible is testing, measuring, and segmentation. It’s managing the six key variables that influence conversion. It’s how you apply your daily marketing budge, or how you have a budget for advertising at all.

Rather than hit and miss, you have targeted and focused. Rather than being at the whim of advertising platforms, you direct the show to get maximum return on advertising spend. Use these insights to drill down into markets so that you find the right buyers for what you offer.

This particular client now has a library of campaigns they can implement anytime they want a cash surge. They have a clear testing plan. They know what works and what does. And through this mange to recover every marketing dollar in 8-months, verses not at all.

What’s interesting about this approach is that I can teach it but most won’t implement it. I can show you how it works, but most won’t bother. It’s simply not as exciting as being creative, coming up with new ideas, and the game of copywriting. Sad but true.

If you are a serious marketer who wants to learn the secrets of direct response marketing so that your copy converts better. Or so that you increase profits from campaigns, then join us at https://www.adbriefing.co.uk/n...

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