How to communicate ABM success to your executives with Rob Willingham
11 mag 2023 ·
7 min. 12 sec.
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Descrizione
In today’s economy, it is imperative that marketers are able to communicate their success to their executive team. Using a real example as our guide, Rob Willingham walks us through...
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In today’s economy, it is imperative that marketers are able to communicate their success to their executive team.
Using a real example as our guide, Rob Willingham walks us through the three most important questions in his framework for executive communications:
What’s working?
What’s not working?
How to translate that into success metrics for your executive team?
Listen to the full episode to hear this framework in action & how Rob was able to prove his ABM efforts drove 11% more opportunity creation.
mostra meno
Using a real example as our guide, Rob Willingham walks us through the three most important questions in his framework for executive communications:
What’s working?
What’s not working?
How to translate that into success metrics for your executive team?
Listen to the full episode to hear this framework in action & how Rob was able to prove his ABM efforts drove 11% more opportunity creation.
Informazioni
| Autore | Jim Gilkey |
| Organizzazione | Jim Gilkey |
| Sito | - |
| Tag |
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