Generation Z, is the youngest, most ethnically-diverse, and largest generation in American history, comprising 27% of the US population.

They have a combined buying power of $43 billion and influence an additional $600 billion of family spending.

If your brand doesn’t know how to connect with them and reach them, then you are going to be in trouble.

In this episode we talk with Jayde Vincent - TikTok superstar with 1.2 Million Followers and Gregg L. Witt - Author of the book “The Gen Z Frequency: How Brands Tune In and Build Credibility’.



We talk about how brands can better connect with Gen-Z from both Jayde’s and Gregg’s perspectives. They both give advice on how to listen, co-create, and commit to this generation in order to really connect with them.

We also cover trends and were we see this Battle Royale between Instagram and TikTok heading.

Jayde shares how it’s so important to be true to yourself and authentic with your content.

This was a great conversation with these two and if brands followed advise they both gave they would definitely be able to connect with Gen Z in real authentic ways.

Follow the show at https://tagteamup.com/52

Connect with Gregg L. Witt

The Gen Z Frequency: https://amzn.to/2rBkuHe
LinkedIn: https://www.linkedin.com/in/thinkwithwitt/
Instagram: https://www.instagram.com/thinkwithwitt/


Connect with Jayde Vincent:
TikTok: @jaydecandance
LinkedIn: https://www.linkedin.com/in/jaydevincent/
Instagram: https://www.instagram.com/jaydevincentx/