There are three keys to a marketing audit: Ability to measure, Integration of components, and Marketing approach. For each area you’ll have checklists according to your ability. In this podcast I walk you through a marketing audit for a national furniture manufacturer and home decor catalog.

You’ll learn how to track defects, identify customers needs, and approach prospects. Use this method to find new accounts and solve sales problems. This doesn’t have to take long, but is insightful to tailor your offer. Prospects appreciate it and you position yourself as an expert.

Join us for more on the business of copywriting, including how to build a million dollar plus marketing agency. Discover new ideas and insights that work. Visit https://www.adbriefing.co.uk/n...

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