How to apply broad UX research into design and development

28 mar 2023 · 37 min. 44 sec.

Descrizione

In this first episode of https://z1.digital/'s Lessons From Digital Crafting, we talk with Stuart Winchester, CEO + Founder, and Adi Sundar, CTO of the NY-based fintech startup https://www.marblepay.com/. Listen to...

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In this first episode of Z1's Lessons From Digital Crafting, we talk with Stuart Winchester, CEO + Founder, and Adi Sundar, CTO of the NY-based fintech startup Marble.

Listen to this episode to learn:
- what research activities are appropriate while first validating an early idea
- how design and engineering teams work together to translate "analog" processes (insurance is full of them) into digital
- or how to balance maintaining a certain speed and ideal timeline towards launch with the desire to continue research and design.

Join our hosts, Michelle Reid and Héctor Giner, and discover how this recently nominated for the UX Design Awards product has entered a vast market with huge incumbents.

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