In 2019, Scooter Braun, renowned music manager and entrepreneur, made headlines with his acquisition of Big Machine Records. Little did he know that this business move would ignite a highly publicized feud over the ownership of Taylor Swift's cherished music masters. Swift didn't mince words, accusing Braun of engaging in "bullying" tactics and manipulative behavior. She expressed deep disappointment, labeling the acquisition as a heartbreaking "betrayal."
Responding to this contentious situation, Swift took matters into her own hands. With unwavering determination, she embarked on the journey of re-recording each of her albums, determined to regain control over her musical legacy. The feud between Swift and Braun became a recurring theme in her music, finding its way into poignant tracks like "My Tears Ricochet," "Vigilante Shit," and "Karma."
Braun's controversies extended beyond the realm of music ownership battles. He faced allegations of using his influence to suppress stories about his ex-wife's alleged affair, ensuring the public was kept in the dark. Additionally, accusations emerged of him pressuring Ariana Grande to include the track "Ghostin" on her album, raising questions about his managerial ethics.
As the feud continued, Braun's professional roster saw significant changes. A string of A-list clients, including Justin Bieber, Ariana Grande, J Balvin, and Demi Lovato, parted ways with him. Many speculated that these departures were linked to the troubles arising from his conflict with Swift.
Nevertheless, insights from sources suggested that Braun had a shift in focus. Reports from Variety indicated that he was gradually stepping back from artist management responsibilities, redirecting his attention to his new role as the CEO of HYBE America. This strategic pivot signaled Braun's intent to explore new avenues while potentially distancing himself from the ongoing controversies surrounding his management practices and feud with Taylor Swift..
We also dicuss what the AMPTP offered as a starting point to the writers showing how far apart negotiations are right now.
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