How Messaging Can Help You Sell Cars Like Amazon Sells Everything Else

28 feb 2024 · 38 min. 12 sec.

Descrizione

The majority of car buyers have done most of their research and decision-making before ever stepping foot in a dealership. In fact, the very best leads (based off of closing...

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The majority of car buyers have done most of their research and decision-making before ever stepping foot in a dealership. In fact, the very best leads (based off of closing rate) will come from the dealership website. Most dealers know this and have spent vast sums of time and money optimizing and promoting their websites to accommodate the modern car buyer. Yet, many dealerships are still having trouble converting website visitors and still depend heavily on factory and 3rd party leads.

In this episode, we discuss how correctly messaging customers on the right channels can bridge the information gap and help your dealership convert website visitors into paying customers.

Presenter: Dan Wright, Podium

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